Four-minute read. Friction. It’s a marketing term used to describe all the little things we do (or don’t do) that make it harder for someone to buy a product, or in the case of our churches and ministries, make a donation. Let’s face it, if it’s too hard, it isn’t going to happen. So what are you going to do about it? Oh, and a minor rant (or two).
One-minute read. Food is our most basic need. Yet often, we expect those who are hungry to pull themselves up, dust themselves off, go to work, go stand in line to fill out paperwork, parent their children, clean up their yard, contribute to the world around them … and then we will feed them. If, even for a few moments, we can provide a high quality, nutritious meal in a safe place, a place where individuals and families can regroup, refocus and refresh their energies, we can impact their overall well-being and change their lives. What if we feed people in an atmosphere of dignity and respect?