Just how easy is it to give money to your church?
Four-minute read. Friction. It’s a marketing term used to describe all the little things we do (or don’t do) that make it harder for someone to buy a product, or in the case of our churches and ministries, make a donation. Let’s face it, if it’s too hard, it isn’t going to happen. So what are you going to do about it? Oh, and a minor rant (or two).